What are people’s top hygiene concerns and how are they being addressed?
Kimberly-Clark Professional conducted surveys to explore evolving hygiene habits and facility responses in away-from-home environments.
Overall consumer perceptions and preferences1 @Model.HeadingTag>
Restroom revelations @Model.HeadingTag>
83% believe restroom conditions reflect how much a company cares about employees and guests
Cleanliness cues @Model.HeadingTag>
82% consider seeing cleaners in action and cleaning signage as key indicators of a hygienic environment
Dirty by association @Model.HeadingTag>
74% say if the restroom is not clean, the rest of the facility must not be either
Hygienic hands @Model.HeadingTag>
94% mention they wash or sanitize hands more now than before the pandemic
Towels triumph @Model.HeadingTag>
Almost two-thirds prefer paper towels over air dryers for restroom hand drying
Brand benefits @Model.HeadingTag>
84% believe familiar brands signal a clean and hygienic environment
Cleanliness is Consequential
On a scale of 1-10, cleanliness rates as an 8.3 for its impact on whether to visit a high-traffic location. @Model.HeadingTag>
Cleanliness is Consequential
On a scale of 1-10, cleanliness rates as an 8.3 for its impact on whether to visit a high-traffic location. @Model.HeadingTag>
How are decision-makers in all industries responding?2 @Model.HeadingTag>
Brand reassurance @Model.HeadingTag>
41% say familiar brands are more important to consumers now than before
Proactive cleaning @Model.HeadingTag>
93% plan to enhance cleaning protocols, frequency and signage
Hands-free hygiene @Model.HeadingTag>
95% feel that touchless systems are “very important” in the confidence of restroom cleanliness3
Cost isn’t king @Model.HeadingTag>
Decision makers are focused on: Effective cleaning, germ avoidance, reliable supply and health agency recommendations
Hygiene recommendations for high-traffic locations @Model.HeadingTag>
Ensuring cleanliness and hygiene in high-traffic locations is essential for minimizing germ transmission, enhancing patron satisfaction and positively shaping overall facility perception.
Top 5 indicators of cleanliness and hygiene in high-traffic locations:4
Employees
actively cleaning
Visible
handwashing/sanitizing procedures
Proper
waste disposal
Clean restroom
Staff using
disinfecting wipes on surfaces
Top 5 amenities that signal a clean, hygienic high-traffic location:4
Antibacterial soap in the restroom
Enhanced ventilation systems (for optimal filtration)
Touchless systems in restroom5
Disposable toilet seat covers
Pump or spray hand sanitizer
Excellence, out of sight. @Model.HeadingTag>
Discover how Onvation® Smart Restroom Servicing can help your busy facility create a hygienic restroom experience with minimal disruptions.
Kimberly-Clark Professional, Hygiene Behaviors Consumer Study, May 2020
Kimberly-Clark Professional, Hygiene Behaviors Chooser Study, June 2020
Kimberly-Clark Professional survey, consisted of 512 consumers, aged 18 and older in North America and conducted from May 28-30, 2020
In the “Top 5” list above, #2 and #3 were selected equally at 59%. In the “Top 5 amenities” list, also tied with #5, but not included, “hand sanitizing wipes.”
The following elements, if selected, were considered “touchless” systems: touchless soap dispensers, touchless hand towel dispensers, touchless hand sanitizer units, touchless trash cans, paper disposable seat covers (included in net touchless stat only), touchless faucets, and automatic doors