Privacy Policy

When you use our online services, you’re trusting us with your information. Your privacy is important to us.

This Privacy Policy explains how we collect, use, share, and retain your information. It also explains where you can go to exercise your rights and choices about how your personal information is used.

If you have any questions, we want to hear from you. You can find our contact information below.

Contact Us 

Policy Scope & Updates

Scope. The purpose of our Privacy Policy (“Policy”) is to describe how the websites, mobile applications, and online services owned or operated by us (collectively called the “Site” in this Policy) process your information in connection with the products and services that we offer. This Policy explains how we collect, use, and share your information and how we keep it safe. It also explains where you can go to exercise your rights and choices about how your personal information is used. Before you provide us with your information or otherwise use our Site, you should read through this Policy and our Terms of Use to make sure that you are comfortable with our privacy practices.

Brands. Our Site is owned, operated, and maintained by KIMBERLY-CLARK CORPORATION and our affiliated companies and brands (“Kimberly-Clark”, “we”, “our” or “us”).

State- or Country-Specific Disclosures. This Policy includes additional state- or country-specific information (such as the specific rights regarding your personal information that may be available in your jurisdiction) within the State- or Country-Specific Disclosures section. If there is a conflict between this Policy and the State- or Country-Specific Disclosures section, the latter will control only as to the extent of the conflict. For Russia, this Policy will not apply.

Other Policies. In addition to this Policy, there may be other specific Kimberly-Clark products, services or promotions that are governed by additional policies or terms of use. In those cases, we’ll notify you of these additional terms.

Updates to this Policy. We may update the Policy from time-to-time by posting a new notice, so please note the date last updated above and occasionally check for updates.

What Personal Information We Collect

Personal Information. Personal information means any information that can be used to directly or indirectly identify a specific individual. We may collect personal information from a variety of sources. These sources include personal information that:

  • you give to us directly (e.g., when you sign up for things like newsletters, sweepstakes, surveys or promotions or register for an account on our Sites and provide information like your name, email address and date of birth);
  • we collect automatically (e.g., when you browse our Site and interact with us online, we (or our partners) may use cookies and tracking technologies to obtain your personal information); and
  • we collect from other sources and partners (e.g., when we purchase personal information about you from a third party to better personalize your experience or market to your interests).

The types of personal information we obtain include:

  • contact information, such as your name, postal address and/or zip code, email address, and telephone/mobile number; we may also collect your child’s name and date of birth from you;
  • account information, such as your username and password (e.g., if you choose to create an account on the Site);
  • purchase history information, such as when you make a purchase from us or our partners;
  • loyalty and rewards information, such as when you sign up for loyalty programs;
  • characteristics and attributes, such as age ranges, languages spoken, and marital and family status either collected by us or our partners;
  • preferences, such as hobbies, interests, shopping preferences, and product propensity scores (e.g., likelihood of purchasing products) either collected by us or our partners;
  • online or technical information, such as device, browser, mobile application, system and internet protocol addresses, and identifiers; and
  • inferred information, such as information derived from the information listed in this section.

Sensitive Personal Information. For the purposes of processing listed in this Policy, we (or our partners) may collect and process sensitive personal information. This may include information such as your race, ethnicity, date of birth, or data related to your use of our Site or products such as pregnancy, allergies (e.g., allergy trigger quizzes), menstruation (e.g., period calculators), or incontinence. We may also make inferences about your preferences, behaviors, characteristics, health, or attributes related to your use of our Site or products. When we collect data that may be considered “sensitive”, we (or our partners) will request your consent to process such sensitive personal information and we may provide other controls (like an opt-out of certain processing), when required by law. Please note that certain portions of the Site may require this data for us to fully provide our services, so your choice to not provide such information may limit the scope of available offerings. We respect our customers’ rights and heightened privacy interests pertaining to sensitive personal information. As such, we commit to verifying that law enforcement entities follow the laws and procedures in their jurisdictions before we respond to a request for such information. Even when compliant with the laws of the requesting agency’s jurisdiction, we may make reasonable challenges to such requests.

What We Do With Your Information

Purposes of Processing. We collect, process, and disclose your personal information only for specific and limited purposes. For example, we may process your personal information across all Kimberly-Clark brands to:

  • develop, provide and improve our products, services, communication methods, and the functionality of our Site;
  • process requests and manage our business needs regarding the products, offers and services we provide; this also includes responding to your questions and verifying your identity when necessary when you contact us;
  • provide personalized experiences, transactional and marketing communications, and targeted advertising including special offers and recommendations to you;
  • better understand your interests and create profiles by analyzing information about your attributes, characteristics, and behaviors for internal research; and to establish, deliver and measure advertising/marketing campaigns to you or to people like you;
  • secure and protect your personal information and our interests; this includes preventing and investigating illegal activities, fraud and violations of our Terms of Use policies and other service conditions; and
  • comply with legal requirements, including cooperating with law enforcement, government authorities, or governmental mandate (but when we do, we will disclose only the minimum amount of information required by law).

Legal Bases. Additionally, certain data protection laws require us to have a “legal basis” and defined purpose before processing any personal information about you. Our legal bases for which we may process your personal information may include:

  • to establish or perform the contract we are about to enter (or have entered) into with you;
  • for our legitimate interests (or those of a third party) which will not override your interests and fundamental rights; this includes many of purposes of processing listed above;
  • with your consent; this includes, for example, to personalize, deliver and measure certain direct marketing and advertising communications concerning our products and services; our communications may be sent by both non-automated and automated means (e.g., email, social media messages, SMS, MMS, automated dialing systems, or calls by human operators); and/or
  • where we need to comply with a legal or regulatory obligation and/or respond to requests from public and government authorities. This may include disclosing your information to law enforcement agencies or as required to comply with laws or regulations (including antifraud laws, money laundering, or tax laws) as well as transferring your personal information in connection with any potential or actual merger or sale of assets as part of a corporate transaction. When we process personal information on this basis, consistent with this Policy, we carefully review each request to ensure it is valid and that the requestor is entitled to the personal information they seek (and may challenge such requests as appropriate).

Who We Share Information With

We may share information about you with our brands as well as third parties in certain circumstances including in the following situations:

  • Sharing Your Information with Service Providers. We may share personal information with companies or individuals that provide us with services. These services may include, among other things, helping us to provide services to you; to create or maintain our databases; process payments; prepare and distribute communications; or to respond to inquiries;
  • Other Third Parties and Partners. To better tailor your experiences and interests for advertising and marketing, your personal information may also be used by us or shared with partners, advertisers, advertising networks, advertising servers, social media networks, analytics companies and similar third parties. These third parties and their websites, platforms, and applications generally have their own privacy policies and terms of use. We encourage you to read them before using those websites and services;
  • Blogs, Online Postings, and Testimonials. You may share comments, posts, testimonials, or other information on certain forums such as our Sites or social media networks. If you choose to do so, this information may be generally available to the public and read by others who access these forums. Again, third parties and their websites, platforms, and applications generally have their own privacy policies and terms of use and you should review those notices prior to using those sites;
  • Deidentified Information. We may share deidentified information (e.g., aggregated or grouped information) that doesn’t identify you personally with third parties for research or other purposes identified in this Policy. When we share this information, we require these third parties to agree not to attempt or to allow others to use it to identify individuals;
  • Law Enforcement and Legal Reasons. Subject to applicable contractual restrictions and other internal procedures limiting disclosures to law enforcement (discussed above), we also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies (such as law enforcement or regulatory authorities); (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss or to protect your other vital interests; or (5) in connection with an investigation of suspected or actual illegal activity;
  • Business Transactions. We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation); and/or
  • International Data Transfers. We may transfer your personal information with our brands and trusted-third parties outside of the country or territory from where you reside. When these third countries do not offer the same level of data protection as your country, we (or our service providers or their contractors/sub-processors) take steps to make sure that there are adequate safeguards are in place to protect your personal information. For example, these adequate safeguards may include your consent or involve binding the third party transferring your personal information to a contract that requires the same level of standards as the country from which the data was collected. In addition, we comply with certain national or country “localization” laws that, among other things, require personal information about their residents to be collected, processed and/or stored inside the country before being transferred internationally.

Your Privacy Rights

Individual Rights. Where we process your personal information, you may be entitled to certain rights made available through applicable data protection laws. Some of these rights are explained below. You can reach Kimberly-Clark with any questions or to exercise your rights via the How to Contact Us section of this Policy. Please also consult the State- or Country-Specific Disclosures section of this Policy, as depending on the applicable data privacy laws in your jurisdiction, you may have the below rights regarding your personal information:

  • The Right to be Informed. You may have the right to be informed about how we plan to process your information. This is the main purpose of this Policy;
  • The Right to Deletion or Erasure. You may have the right to have your personal information deleted;
  • The Right to Access Your Data. You may have the right to access and receive a copy of your personal information and other supplementary information;
  • The Right to Port Your Data. You may have the right to obtain and reuse your personal information for your own purposes across different services and companies;
  • The Right to Rectify Your Data. You may have the right to rectify your data if it is inaccurate or needs to be supplemented;
  • The Right to Object. You may have the right to object to certain types of processing, including direct marketing;
  • The Right to Withdraw Your Consent;

  •      - Email Marketing Communications. If you wish to withdraw the use of your personal information for email marketing for any or all of our brands, you may unsubscribe as directed in our marketing emails. You also may unsubscribe directly on some of our Sites (e.g., “unsubscribe” footers). You may also reach out to us via the “Contact Us” section of this Policy;
         - Telephone or SMS Marketing Communications. If you wish to withdraw the use of your personal information for telemarketing or SMS marketing for any or all of our brands, text “Stop” as directed in the marketing text messages. You may also reach out to us via the “Contact Us” section of this Policy;
         - Postal Marketing Communications. If you wish to withdraw the use of your personal information for postal marketing for any or all of our brands, you may reach out to us via the “Contact Us” section of this Policy;
         - Interest-Based or Online-Behavioral Advertising. Online-behavioral advertising is automated, customized advertising that is tailored to your preferences and interests based on your online browsing activities over time and across multiple third-party websites and applications. Your preferences and interests are determined from personal information collected about you, whether by us or other parties. You may receive this advertising when using online services, like advertisements in mobile applications or on websites;
              To stop receiving interest-based advertising from companies who participate in the Digital Advertising Alliance, you can opt-out here. For Europe, you may opt-out here. Even if you opt-out, you may still see advertisements, but they will be based on the context of the sites you visit and not based on your viewing activities. For more information on online-behavioral advertising, go here;
         - Loyalty, Special Offers, Sweepstakes or Financial Incentives. If you wish to remove your participation in these programs or offers, please reach out as directed in the “State- or Country-Specific Disclosures” section of this Policy.

  • The Right Not to be Discriminated Against. You may have a right not to be discriminated against (e.g., be denied goods or service, charged different prices or rates for goods or services, provided a different level of quality of goods or services) for exercising your legal rights. However, we may offer a different price, rate, level, quality or selection of goods or services to you if you opt-out (or stop sharing your data) and such difference is reasonably related to the value provided to us by your data. For more information, see the “State- or Country-Specific Disclosures” sections of this Policy.
  • The Right Not to Be Subject to Automated Decision Making or Profiling. You may have the right not to be subject to automated decision making (a decision that is created solely by automated means and without any human intervention) including the automated processing of personal information for the purposes of profiling or of the evaluation of certain things about you that have legal or similar significant effects, as defined by applicable law. You also may have the right to request human involvement, obtain an explanation of the decision, or challenge such decision;
  • The Right to Restrict or Limit the Use of Your Sensitive Personal Information. You may have the right to have your sensitive personal information restricted or suppressed. For more information, see the “State- or Country-Specific Disclosures” sections of this Policy;
  • The Right Not to Share or Sell Your Data and/or the Right to Opt-out of Targeted Advertising. You may have the right to not have your data sold or shared for certain purposes according to applicable law. Similarly, you may have the right to opt-out targeted advertising. This advertising may be when you receive advertising based on your personal information obtained from your activities over time and across non-affiliated websites or online applications. For more information, see the “State- or Country-Specific Disclosures” sections of this Policy; and/or
  • Right to Lodge a Complaint with a Competent Supervisory Authority. You may have the right to lodge a complaint with a regulatory authority pertaining to our processing of your personal information. For more information, see the “State- or Country-Specific Disclosures” sections of this Policy.

Verifying Requests. To help protect your privacy and maintain security, we will, according to applicable law, take steps to verify your identity before processing certain rights requests, such as granting you access to your personal information or complying with your request. If you designate an authorized agent to make a request on your behalf, we may require you to (a) provide the authorized agent written permission to do so and to share such authorization with us when processing a rights request, or (b) verify your own identity directly with us.

How Long We Keep Personal Information and How we Protect It

Data Retention. We keep your information as long as we need it for business, tax or legal purposes, including the legal bases described in this Policy. After that, we either delete it or fully anonymize it. Please also consult the “State- or Country-Specific Disclosures” section of this Policy.

Data Security. We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure, or use.

Data Related to Children

Our Site is intended for a general audience and is not aimed at or intended for children. As a general matter, we usually do not knowingly collect or process personal information from children under the age of 16, unless a lower age is provided or allowed by local law.

Where we do knowingly collect or process personal information from children under the age of 16 (or under an age stipulated by local law), we follow all applicable data protection laws. For example, in the U.S., we obtain verified parental consent as required by law when collecting personal information from children younger than 13 years of age.

Our Policy on Cookies and Similar Tracking Technologies

Cookies and Similar Tracking Technologies.

When you visit our Site, we may obtain certain information by automated means, such as cookies, web server logs, web beacons, and other similar technologies and techniques.

  • A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.

  •      - Strictly Necessary or Essential Cookies. These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to your interaction with us such as browsing our Sites, requesting services, setting your privacy preferences, or logging in or filling in forms. You may be able to set your browser to block or alert you about these cookies, but some parts of the Site may not work.
         - Functional, Marketing or Non-Essential Cookies. These cookies enable the Site to provide enhanced functionalities for the personalization of your experience and for marketing. These cookies may also allow us to count visits so we can measure and improve the performance of our Site. These cookies may be set by us or by third-party providers whose services we have added to our Sites. If you do not allow these cookies, then some or all of these functionalities may not function properly.
              Additional data may be collected though Google Analytics (and similar categories of solutions) to help evaluate the visitation and use of our Site. To learn more about Google Analytics, please visit and find information about opting-out here:

  • A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server.

Our Use of Cookies and Tracking Technologies.

We may use these automated technologies on our Site to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device internet protocol (IP) address, device location or identifiers associated with your devices, types of devices connected to our Site, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of visits to our Site or mobile applications.

  • These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with our Site; (3) tailor the Site around your preferences for marketing and advertising; (4) measure the usability of our Site or mobile applications and the effectiveness of our communications; and (5) otherwise manage our business, enhance our services and help ensure they are working properly.

We use session replay/screen capture tools to better understand our users’ needs and to optimize our websites and the end user experience. Those parties use cookies, pixels and similar technologies to track users’ activity on the websites (i.e., to learn how you use and navigate the services).

We may periodically use services like YouTube’s service to host video content, and embed YouTube's player in our web pages to allow you to watch the video without leaving our website. This mode may set cookies or otherwise collect information once you click on the YouTube video player. This mode may set cookies on your computer once you click on the YouTube video player.

Controlling or Deleting Cookies.

We provide cookie management and consent tools on our Sites, where required by applicable law. These tools typically deploy a “cookie settings” option that permits you to control which non-essential cookies we and our providers place on your device. If cookie management tools are deployed on the Site you are visiting, you can view and choose the cookies (like those described above) set by us or by our third-party providers whose services we have added to our pages.

Please also refer to the “Your Privacy Rights” and “State- or Country-Specific Disclosures” sections of this Policy to learn about available rights and tools to control or limit targeted advertising, online tracking, and personal information sharing (as applicable).

You may also be able to disable Kimberly-Clark or third-party cookies using your browser settings.

For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

In addition, you may connect with us or one of our Sites through social networking websites. Prior to submitting information on a social network website or to third parties, you should familiarize yourself with their privacy policies and practices. We are not responsible for the privacy practices of these third parties.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

How To Contact Us

If you have any questions about our Policy or would like to exercise a privacy right or choice, we want to hear from you. We sell our products and services in more than 175 countries and regions. To best serve you, please reach out to our local teams for assistance here.

You can also reach out to our Global Privacy Officer at:

[email protected]
Kimberly-Clark Corporation
P.O. Box 2020
Neenah, WI 54957-2020

China Hong Kong

If you reside in Hong Kong, you may request access to or correction of the personal information that we have collected about you. To access your exercise those rights, please contact us at:

Kimberly-Clark (Hong Kong) Limited
12F, Building A, SOHO Fuxing Plaza,
No.299 Danshui Road, Huangpu
District, Shanghai 200025, PRC
Phone: 852-2334-3361
Fax: 852-2882-6560

We will respond to reasonable requests as soon as practicable, and in any event, within the time limits prescribed by law. You may choose not to provide us with your personal information where applicable. However, if you choose not to provide your personal information, you may not be able to use the services.

To understand more, go to our Global Privacy Policy page.