Towards Reconciliation

Our purpose at Kimberly-Clark is to provide Better Care for a Better World through the products we make,
the workplaces we create and the communities we serve.

Our vision for reconciliation in Australia is a system that ensures equal access to better health, hygiene, and well-being outcomes for Aboriginal and Torres Strait Islander peoples.

More broadly, Australia’s reconciliation acknowledges our shared history and the contribution of First Nations peoples and their cultures to society, past, present, and future. It sees the adjustment of corporate and societal systems that increase opportunities for Aboriginal and Torres Strait Islander peoples.

Through this change, the nation can achieve equal levels of health, financial and life fulfillment that is deserved of by the whole population. We want to see a nation that is proud of its shared history, and united in its future.

In 2021, we started our Reconciliation Action Plan (RAP) journey, with the theme of our first plan ‘Reflect’ which outlined our commitment to progressing reconciliation in Australia. At the end of 2022, we have followed up with our second plan, themed ‘Innovate’.

Our Programs and Actions
As the producer of the world’s leading and essential hygiene brands, we are deeply committed to ensuring health and wellbeing outcomes for our communities. This includes pre and post-natal care, ensuring babies have the best start to life and providing greater access to period products and menstrual education. In 2021, we increased our support for our key charities with high-impact programs as outlined below.

Key Programs & Partnerships:

Rhodanthe-Lipsett Indigenous Midwifery Charitable Fund

Increasing the prevalence of qualified First Nations Midwives throughout the country.

Australian Red Cross and Galiwin’ku Baby Hub


Helping babies and families on Elcho Island to thrive.

Share the Dignity


Distributing period products to remote Australian communities.

Our Actions
Our RAP consists of 14 ‘Actions’ under the pillars of Relationships, Respect, Opportunities and Governance, including activities that support the inclusion of Aboriginal and Torres Strait Islander people and communities and the education of our employees. These actions are in-line with the framework provided by Reconciliation Australia to ensure they are contributing in a positive way.


“Reconciliation Australia commends Kimberly-Clark Australia on the formal endorsement of its inaugural Innovate Reconciliation Action Plan (RAP)”.
Karen Mundine, Chief Executive Officer Reconciliation Australia

“Globally our goal is to positively impact the lives of one billion people in under-served communities. This global approach grants us a clear mandate to facilitate a deep long-term commitment to supporting Aboriginal and Torres Strait Islander communities across Australia”.
Belinda Driscoll, Vice President and Managing Director ANZ

“As we stand on the cusp of change in Australia, let us remember that our actions today will pave the way for a brighter future for Aboriginal and Torres Strait Islander peoples tomorrow. The increasing national discourse on reconciliation serves as an imperative for companies like ours to do more and strive towards a better tomorrow."
Simon Christensen – General Manager Kimberly-Clark Professional ANZ

About the Artwork
Gavin Wanganeen is an Australian Football League (AFL) legend, acclaimed contemporary Aboriginal artist, a businessman and an advocate for Indigenous empowerment. From a young age, Gavin embraced a love of colour and storytelling through art. Yet it wasn’t until his twenties, through a friendly competition with his Indigenous Port Adelaide Football Club teammates to produce an artwork from their respective regions, that Gavin made the life changing decision to start painting.

Kimberly-Clark commissioned Gavin to create artwork for both our Reflect (2022) and Innovate (2023-2025) RAP’s to represent our brand contribution and RAP.

The star formations are intended to express truth telling, respect, collaboration and cooperation. Kimberly-Clark products support people through their different stages of life, and the floating forms depicted in the artwork represent this care and commitment to be sustainable and responsible to people and country.

Our 2030 Sustainability Ambitions
Our business is centred around the concept of care for consumers, our people and our planet. Our 2030 Sustainability Ambitions include several stretch targets to support the wellbeing of vulnerable communities across Australia, New Zealand and the Pacific; aiming to positively impact the lives of 30 million people. Our commitments include improving the lives and wellbeing of vulnerable communities in our region, reducing our plastics footprint by half, and working towards a 50% reduction in our scope 1 and 2 emissions by 2030.

To find out more, download our 2023-2025 RAP