About KC Professional - Industrial
Our mission
"To be an indispensable business partner to our customers by servicing them with intelligent solutions and reliable branded quality products"
Our Four Quadrants of Leadership
Superior Financial Returns
Our long term strategy is to be less reliant on commodity products that devalue the industry.
45% of the Industry sector’s business is subject to highly sensitive price wars relating to 1ply 500 sheet bathroom tissue
55% of the business is differentiated and sold as a solution that is value added and provides cost in use.
Market Leadership
The Industry sector leads the market in innovation, and taking price to accommodate input cost increases.
Our brands Kleenex and Cushy are the leading brands in the industry and our washroom systems are superior to those of our competitors
Our ongoing strategy with our customers has progressed from being efficient to effective, and we now pride ourselves on being indispensable business partners
Sustainable Growth
Our growth strategy is aggressive with regard to market share, but not at cost to our bottom line.
We are committed to investing in our customers who lead with KC products in order to grow the industry.
The industry division provides training and education to its business partners and therefore ensures sustainability and the growth of the sector.
Organisational Strength
The Industry sector is a sub-section in the multinational - Kimberly-Clark. This gives us leverage of global brands and innovative solutions.
Our people are our biggest asset - we share experiences and best practices globally and we reward and incentivise our loyal customers.
We manufacture, convert and have a reliable customer driven supply chain as well as a waste paper recover plant to ensure a continuous supply of product.
Structure follows Strategy
Team members have been hand picked to service this area and are armed with personal selling skills to detail products to the industry. They are backed up by strong marketing support to educate and lead the industry on health and hygiene.
Resources are geared up to manage this sector with the objective of converting as many "non users" to "users" as possible.
Click here for information on the personnel structure of the Industrial division.
